Photographer, musician. Examined in the University of Arts & Design Lausanne in Switzerland. Typically plays the primary character in their jobs. Had team and solo exhibitions in Switzerland, Britain, France Denmark, and Italy. Winner of Foam Paul Huf Award.
Romain Mader first found Ukraine in ’09 with friends: “We desired to travel in another of the Eastern countries that are european. We decided arbitrarily to visit Ukraine. ” During the right time, Romain got thinking about Soviet architecture and took photos from it in Donetsk and Sevastopol. “We didn’t know a great deal concerning the nation, we had the stereotypes that are same people in Western Europe. We thought individuals drank vodka, because we didn’t meet those who had been thinking about that. So we always purchased a container of vodka to take in in the train, but we never really had the chance to start it”
Romain had not been just wrong concerning the love that is universal liquor among Ukrainians. “There is a stereotype in Switzerland that most Ukrainians are often tough and smile that is don’t” the author associated with the task claims. “It was completely not the same as the things I expected — everybody constantly attempted to assist us, so we also got invited to a marriage in Donetsk. I love Ukraine, there are numerous reasons why you should like it. ”
Later on, Romain came ultimately back to Ukraine to shoot a brand new task, Ekaterina, a fictional tale of the intercourse tourist whom found Ukraine looking for effortless ladies. Romain played the character that is main the tale which was totally constructed by him. Ukraine when you look at the task is really a phantasmagoric country, populated just by high blondes because of the title of Ekaterina, who will be dreaming of marrying a foreigner. The tale includes a ending that is happy Romain finds their Ekaterina, takes her to Switzerland, and marries her in the root of the Matterhorn.
In real world, Romain is solitary rather than a intercourse tourist. He previously the concept to produce a task having a theme korean cupid login that is women’s he heard bout the Ukrainian movement called Femen, which at that time exposed an workplace in France. “ we was thinking it absolutely was actually interesting, ” he recalls. “These females talked of a problem that is really important not with speeches and posters, but by showing bare breasts. We recognized that the themes of prostitution, intimate exploitation, in addition to prejudiced mindset towards ladies from Eastern Europe are essential, and desired to show my mindset for them by using this task. ”
The show purposely follows the form of documentary photography — here you’ve got the snapshots, right right right here you have got random shots from Kyiv’s Independence Square, listed below are photographs of ‘Ekaterinas’ who Romain came across on their method. To confuse the viewers a lot more, Romain blended staged pictures with genuine photographs from beauty pageants and model agencies.
He claims that the storyline which he informs into the task is not any more than an exaggerated label, and its own primary audience are Europeans that are into the hold of the stereotypes. Numerous elements are taken to the purpose of absurdity: by way of example, most of the billboards within the town are plastered with photographs of appealing ladies, and there’s maybe maybe not a man that is single the road.
Romain acknowledges that the a reaction to the task from European audiences arrived as a shock. “once I reveal Ekaterina in European countries, some individuals through the audience ask me personally exactly exactly exactly how my partner has been doing. I will be amazed they just take this story really — I was thinking that everybody could be in a position to start to see the irony. ”
The task ended up being completed in 2012. It absolutely was afterwards posted in Vice and provided at a individual event in the Tate London. But, following the jury of Foam Paul Huf Award announced that Romain had been this year’s champion and certainly will get a money reward of €20,000, the dilemmas started — petitions and teams on Twitter appeared, photographers, curators, and experts from all over the entire world talked contrary to the success associated with the project, among them Donald Weber, Margo Ovcharenko, and Nadezhda Sheremetova.
One of several accusations produced in regards to the task is the fact that the video clip, that might be entirely on Romain’s formal site, not just has pictures from Ukraine, but in addition images drawn in Belarus. Romain sees not a problem along with it: in the viewpoint, such manipulations are appropriate for fictional tales. “I’m maybe maybe not a photojournalist, my task Ekaterina is a fictional tale. We traveled primarily to Ukraine and Belarus and discovered that there surely is a big space between preconceived tips and truth. We took images in various places to amplify the exoticism for the eastern city that is european getting back together in the tale, ” Romain says.
But needless to say, the accusation that is main towards the task is about the marketing of negative stereotypes about Ukraine as well as its females. Romain denies totally he aimed to offend females together with his task. He describes that the ladies in their photographs are their buddies, buddies of buddies, and activists. “I didn’t want to cause debate, but we cannot expect everyone else to enjoy it, ” Romain claims. “I genuinely believe that individuals responding to my tale is great as my intent would be to underline a significant and universal subject, in the place of one just taking place in Ukraine. ”
The organizers associated with the competition took Romain’s part: “we the members of the jury also respectfully suggest that not all art has to be subject to broad consensus while we accept that Mader’s work is not for everyone. A lot of the creative art most of us care about invites disagreement, ” they state. Relating to them, Romain Mader Relating to them, Romain Mader took in a dangerous task — investigate the hard topic for the exploitation of females in Eastern Europe with satire. And regardless of the debate, the honor will stay their.